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Gunwharf Quays
CUSTOMER JOURNEY, WAYFINDING
Client
We worked with Landsec on the regeneration of Gunwharf Quays, in the dockyards of Portsmouth. The rapid rise of luxury brands and dining across the two phases of this extensive waterside site needed to be brought together effectively and legibly for the growing tourist trade.
Rawls audited and developed a new wayfinding strategy, to create new iconic landmarks and intuitive mapping. Carefully integrated with the City wayfinding and the new brand, the proposals work closely with the new Guest Relations strategy of this premium retail destination.
Following the rebranding of Gunwharf Quays, Rawls were appointed to make the new brand identity a physical reality.
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