Wayfinding on the coast

Gunwharf Quays, a Land Securities owned centre, has recently undertaken new branding initiatives designed to take the centre to a more premium level. The team at Rawls were tasked with implementing the new branding and designing intuitive mapping and wayfinding across the centre, carefully analysing the customer journey. The result is a coherent set of wayfinding devices that promotes the entire centre creating a premium look and feel that is sympathetic to the centre’s maritime heritage.