Urban heart to Aberdeen
A new city centre destination in the heart of Aberdeen. Rawls acted as client design champion to clarify and ensure best practice in the design of the interiors, dining experience, retail frontages and external areas, including branding and wayfinding.
Working closely with the architects, we drew the architectural intent into the detailing of the entire building down to the wayfinding devices and external furniture, creating a coherent and memorable visitor experience.
Shopping Location of the Year, 2010. Retail Week