Heritage as retail theatre

The Great Western Designer Outlet Village was unique in being a retail destination both in an urban location and in buildings listed as part of the UK’s heritage. A specialist site required a specialist agency – Rawls created an integrated programme of architectural design, interiors, graphics and shop front design. We continue to develop and modernise the centre for retail needs in 2016.

Over 20 awards have been received to date, including:
Fx International. Finalist Best Shopping Centre
Best Euro Shopping Centre ICSC. Commendation
Best UK Shopping Centre. Commendation
Best Property Award. Retail Week
Best Visitor Attraction. Southern Tourist Board
Commendation. Civic Trust
Most Creative Exterior. Retail Interiors Magazine