Capturing the essence of the retail experience
The impressive spaces of Edinburgh’s Ocean Terminal, whilst architecturally grand, needed reinjecting with a fresh and relevant look for today’s visitor. Resolution Property asked Rawls to look at all aspects of the retail destination, from branding to car parks. Branding opportunities have been highlighted and new finishes have been applied to create both impact and drama. The refreshed branding both enlivens the mall and helps reinforce the identity of the centre without competing with the brands. The enhancements will create a more vibrant and engaging experience for customers, prospective and existing tenants, tourists and regular visitors.