JD Sports – Southgate, Bath

The new JD Sports occupies a two-floor unit on the most prominent corner of the Southgate Centre, showing a juxtaposition of the bath architecture against the gritty and contemporary exposed interior

Concrete effect panels radiate upwards from the cash desk in a nod to the more modern architectural finishes at Southgate, and it’s flanked to the rear by an exciting window display on mannequins, signage and light boxes. Digital touch screens nestled into the exposed concrete pillars provide an in-store order and collect experience for customers.

Outside the listed timber and stone shopfront has been retained, but it is the window display and yellow led key line that adds the much-needed punch to tell you it’s well and truly a JD store.


(Photos taken by Artur Lesniak)


(photos taken by Artur Lesniak)