Apple vs Samsung

Apple vs Samsung – KO on the first or can they go all the rounds?

They want us to buy in to their ecosystem of products and use their stores to engage and inspire us to join their club.  Apple’s latest store in Washington DC that we visited this month is more church than store, a statement of civic permanence in stark contrast to Samsung in NYC, which feels moody, transient and exhibition like, despite the sharp architecture, massive space and spend.